Swift Direct Blinds & TCMM Shutter Group

Client Overview

A UK-based company with multiple successful brands in the blinds and shutters space..

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Challenge

With several active PPC accounts across different brands, the client faced challenges with account structure inefficiencies, inconsistent performance, and wasted ad spend. They needed an experienced consultant to carry out a full audit, identify opportunities for improvement, and support their in-house team with both strategic direction and hands-on implementation.

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Solution

We partnered with Selina to conduct a thorough audit across all paid media accounts. She provided a detailed evaluation of each brand’s campaigns, from feed quality to keyword usage and ad copy relevance. Her expert recommendations allowed us to restructure the campaigns for greater clarity and performance, eliminate wasted spend, and refine our targeting. She didn’t just advise but she also she worked alongside our team to implement the changes and ensure long-term scalability.

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Key Focus Areas of the Audit

• Feed optimisation to improve product data quality and campaign relevance.
  
• Streamlining campaign structures to enhance control and performance visibility.
  
• Elimination of wasted spend on irrelevant search terms.
  
• Keyword refinement and improved ad copy alignment.
  
• Forward-thinking strategy to ensure campaigns could scale effectively across brands.

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Client Feedback

“Selina was an absolute asset to the team and the business whilst we went through a period of change. Selina’s expertise allowed us to scale our PPC accounts and grow new product categories whilst delivering a strong ROAS - a true safe pair of hands! Nothing was too much trouble for Selina and her industry knowledge is second to none. If you’re looking for PPC support I can’t recommend Selina enough.”

Rhydian Ball, Head of Acquisition

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Swift Direct Blinds - https://www.swiftdirectblinds.co.uk/

TCMM Shutters Group